The Red Sea destination: Shura Island set to define a new era of luxury tourism

Shura Island represents everything Red Sea Global stands for: bold ambition, deep respect for nature, and a commitment to redefining tourism in Saudi Arabia and beyond.

The Red Sea destination announces that the first resorts and attractions on Shura Island will begin opening to guests in the coming weeks.

Phase one of the launch includes the debut of SLS, EDITION, and InterContinental hotels, along with Shura Links, Saudi Arabia’s first island golf course. This moment marks a major milestone for RSG as it continues making Vision 2030’s ambitions for national transformation and economic diversification a reality for the people of Saudi Arabia, as well as demonstrating the possibility of regenerative tourism.

“As the heart of The Red Sea, Shura Island represents everything Red Sea Global stands for: bold ambition, deep respect for nature, and a commitment to redefining tourism in Saudi Arabia and beyond. With the soft opening of Shura in the coming weeks, we move closer to achieving our mission to set new standards in regenerative tourism, while realizing Vision 2030,” said John Pagano, Group CEO of Red Sea Global.